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TOM
TANARUT




Tom is multidisciplinary designer and Creative Director based in Bangkok.

I specialize in e-commerce creatives, brand identity, art direction. Currently focuses on digital experiences that help to enable brands to the digital commerce ecosystem.

Previously Senior Art Director at AIRR Labs. (Thailand)

EXPERIENCE


Senior Art Director
AIRR Labs Thailand Full-time Sep 2019 – Dec 2021 2 yrs 4 mos

Joined AIRR Labs since the beginning. Partner with CCO to build a digital native and passionate design team. We are growing significantly to 16 people included designers and traffic managers in our team My main responsibility is to coach the young talents, take care of the mid-levels and encourage the seniors make sure they are working in a creative environment, and be inspired to serve the community.

Senior Designer
Shopee Thailand Full-time
Feb 2019 - Sep 2019 8 mos

Direct report to Head of Graphic Design. Create the creatives guideline and inspiring workshop for the team. I had worked on the project Cristiano Ronaldo for Shopee's brand ambassador in the part of media and creatives.

Regional Brand Designer Lazada SEA Full-time
Feb 2016 - Jan 2019 3 yrs

Be a part of the Regional Creative Team working on creative campaigns development for Lazada Birthday, 9.9, 11.11, and 1212. Launched "LAZ Mall" the official brands' flagship store (Apple, Estee Lauder, Loreal Paris, ETC). Collaborated with Alibaba's UED to integrate creative framework across SEA.

Graphic Designer
Always On Studio Bangkok Full-time
Jan 2015 - Oct 2015 10 ms

I start working on a variety of projects that improved my graphic design, motion graphics skills.

EDUCATION


Silpakorn University
Faculty of information and communication technology

Bachelor of Design

SKILLS


Design

Brand Identity Design,
Typography
Motion Graphic
Product Design
Interaction Design,
Communication Design
Digital Campaign
Development, Art Direction,
Creatives.
Computer

Mac OS, Adobe CC, HTML/CSS, Wirecast,
Invistion.

Production

Live Commerce, Live Streaming, Media Production, Image Production.

Communication

Fluent in English
Native in Thai

EXPERIENCE


Art Director
Traveloka Creative Lab Mar 2022 – Present
Leading TH Creative team and overseeing all aspects of creative and art direction. Collaborating closely with stakeholders on campaign marketing visual development, conducting brainstorming session, ideating the campaign communications, and managing TVC production. Initiating the integration of genAi powered creative workflow, enhancing team efficiency and development. Also reviewing and approving art and copy developed by the team, ensuring that deliverables effectively address marketing goals and challenges.

Senior Art Director AIRR LABS
Sep 2019 – Dec 2021 2 yrs 4 mos
I was fortunate to have a chance of leading the creative work for numerous brands, including La mer, Shiseido, Jo Malone, Anessa, Senka, Unilever, P&G, Tom Ford, Estée Lauder, Heineken and Lazada. I was responsible for conceptualizing and executing innovative campaigns and communication for these brands. I also built an in-house creative team since day one, growing it over 16 members by the time I left. In addition, as an e-commerce enabler, we expanded our creative scope to live streaming production, event and exhibition design, and storytelling marketing

Senior Designer Shopee
Feb 2019 – Sep 2019 8 mos
I have been assigned to lead marketing campaign execution and visual guidelines for 3.3, 4.4, 5.5, and 9.9. Directed the successful launch of Cristiano Ronaldo as a Brand Ambassador, enhancing brand visibility and trust through digital and out of home visuals on various platforms such as billboards, installations, and TVCs.

Regional Brand Designer Lazada - Alibaba
Feb 2016 – Feb 2019 3 yrs
As a regional brand designer, I worked with regional team in providing creative work for marketing and branding expressions, playing a pivotal role in shaping Lazada’s brand growth and recognition. My team provided consultancy and toolkits for the brand, allowing our vision to scale across the SEA. One of my main achievements is launching LazMall in which I had to collaborate with brands such as APPLE, SAMSUNG, P&G, UNILEVER, and ESTEE LAUDER. I also took part in launching Lazada Express and initiating regional guidelines and visuals for major sale campaigns such as 11.11, 9.9, and BDay Sale. In my third year, I relocated to Singapore and periodically traveled to China to contribute to the successful integration of Alibaba and Lazada. I worked to ensure that all visual communications from Alibaba were fully aligned with and adapted to Lazada’s brand identity.


EDUCATION


Silpakorn University
Faculty of information and communication technology

Bachelor of Design


SKILLS


Design

Brand Evaluation
Brand Strategy
BX Design
UX Design
UI Design
Motion Design
Product Design
Advertisement
SNS Marketing
PR Communication
UI Development

Communication

Fluent in English
Native in Thai
︎ KHAOTOMGOONG@GMAIL.COM